Post by account_disabled on Jan 15, 2024 5:50:53 GMT
An Insider’s Guide: Gain a Competitive Advantage by Analyzing Your Competitors’ Ads on LinkedIn In the competitive world of LinkedIn advertising, understanding your competitors’ strategies can provide valuable insights. Luckily, LinkedIn makes it easier to view any company’s ads directly on its LinkedIn page. This transparency is part of LinkedIn's commitment to providing a better overall experience for its users. Steps to View Competitor Ads: View LinkedIn Competitor Ads Find Company Page: Start by searching your competitor’s company page on LinkedIn.
Navigate to the Posts tab: Below the header image of Country Email List your company page, you will find a menu. Click on the tab labeled "Posts" and then select "Ads," which will display the full list of active LinkedIn ads for the company. Analyze ads: When you look at these ads, pay attention to a few things: Ad format: Determine whether the ad will be a text-and-image post alone, or whether it will include richer media such as video or a carousel. Targeted ad copy: Examine the copy for clues about the demographics you are targeting in your LinkedIn marketing campaign. Use of hashtags: The use of hashtags may indicate that an otherwise organic post was boosted, reflecting content that resonates with your audience. Offers and Calls-to-Action: Analyze your ad’s offer and its call-to-action.
This can tell you what stage of the marketing funnel your ad is targeting. Landing page format: By clicking on your ad, you can analyze your competitors' landing pages, which can provide clues about how they aim to convert customers. LinkedIn Ad Library Another way to view competitor ads is the LinkedIn Ad Library. LinkedIn's Ad Library is a public database that provides information about ads running on LinkedIn. LinkedIn Ad Library Image Source: LinkedIn You can search for ads by advertiser name, keyword, country, or date range.
Navigate to the Posts tab: Below the header image of Country Email List your company page, you will find a menu. Click on the tab labeled "Posts" and then select "Ads," which will display the full list of active LinkedIn ads for the company. Analyze ads: When you look at these ads, pay attention to a few things: Ad format: Determine whether the ad will be a text-and-image post alone, or whether it will include richer media such as video or a carousel. Targeted ad copy: Examine the copy for clues about the demographics you are targeting in your LinkedIn marketing campaign. Use of hashtags: The use of hashtags may indicate that an otherwise organic post was boosted, reflecting content that resonates with your audience. Offers and Calls-to-Action: Analyze your ad’s offer and its call-to-action.
This can tell you what stage of the marketing funnel your ad is targeting. Landing page format: By clicking on your ad, you can analyze your competitors' landing pages, which can provide clues about how they aim to convert customers. LinkedIn Ad Library Another way to view competitor ads is the LinkedIn Ad Library. LinkedIn's Ad Library is a public database that provides information about ads running on LinkedIn. LinkedIn Ad Library Image Source: LinkedIn You can search for ads by advertiser name, keyword, country, or date range.