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which are designed and validated by the digital industry. View Courses Digital Marketing Institute Logo CoursesResources Keyword search... Sign InJoin for FREE TrendingArticlesMicro LessonsSkills TestToolkitsWebinarseBooksPremiumMore ← Back to Articles Nov 3, 2023 Delight Your Audience: How to Create Content That Excites and Entertains ArticlesContent Marketing by Digital Marketing Institute Creating content is not for the faint-hearted. It takes guts and a keen understanding of what people want to be effective in driving traffic to your business. All content creators have asked themselves the same question more than once: How will I engage my audience, so they keep coming back for more? If you haven’t asked yourself this question at least once, you aren’t taking your job seriously! It isn’t easy to create great content that excites and entertains. A report by SEMRush found that 45% of marketers struggle to attract quality leads with content while 38% cite finding the resources and producing larger amounts of content quicker as a challenge.
However, we have some great tips to help you create content that will appeal to your target audience. WhatsApp Number 1) Know Your Channels Many companies make the mistake of focusing too much on one content channel. In fact, you need to take a number of channels into account to drive brand awareness and attract customers. Figure out which ones suit your needs and create content that works across (or can be adapted) for all of them. Your basic content channels include: Blogging: Blogging is essential because it helps with your search engine optimization efforts especially if you use SEO writing techniques while providing important information that you can share across other channels, especially social media. Social media: You need to use social media networks because it can help create a community of followers where comments can actually lead to further content ideas. Also, the all-important ‘social share’ enables you to find more followers and helps improve your SEO at the same time as a bonus. Video: Video marketing can put a face to your brand.
It can also drive awareness and generate sales leads by offering a personal way to engage with potential customers. Plus you can be creative with your videos to attract new audiences and inject personality. Ebooks and resources: Providing more in-depth informational content works in two ways. First, it helps showcase your expertise. Second, you can use it as a lead generation tool with a call to action (CTA) to contact you to receive a free ebook or whitepaper. Here's an example of a simple image used on one of our blogs to encourage people to download an ebook. Download ebook CTA example Download ebook CTA example Why Choose DMI? 2) Stay Curious You should have a number of things in common with your audience. One of the most important things is curiosity. Obviously, the reason people are seeking out information is to learn, and this learning is often driven by curiosity.