Post by account_disabled on Jan 6, 2024 5:53:56 GMT
You already know that the whole industry revolves around content. After all, creating engaging and informative pieces to excite and educate a target audience is the cornerstone of building an online presence. However, there’s been a shift over the last few years about the type of content people consume. Instead of strict textual content — like blog posts and articles — they’re looking for more interactive and visual media. And that means your clients need someone to help them get the job done. Here’s what you need to know about offering visual content service and why it can be a great idea for your company. Why Should You Offer Visual Content Service to Clients? 8 Types of Visual Content Trending Right Now How to Choose the Best Types of Visual Content Where Do People Find Visual Content? How Do You Measure the Performance of Visual Content? Wrap Up.
Creating Visual Content for Clients Why Should You Offer Visual Content Service to Clients? There are numerous Phone Number reasons as to why you need to offer this type of content to your clients, but they all start with understanding how people perceive written versus visual content. It’s easier to interpret. In general, the brain processes images a whopping 60,000 times faster than words on a page. The reason behind this likely has to do with our cavemen roots. Long before there was language and reading books became a thing, our ancestors had to make decisions based on what they saw in front of them. While we’re long past those days, human brains are still designed to go with image first before it processes text. Thus, images are easier to understand right away for most people scrolling through your website or social media page than a wall of text. It’s faster to consume. Today's marketing landscape is busy. Most people don’t have the patience to stop and read something unless they are truly genuinely interested. And, with literally millions of pieces of content to look at each day.
Can you really blame them? That’s why engaging in a visual content strategy is so effective for a lot of companies — users are able to spot this content immediately, get the information they need, and take action. Helping your customers create beautiful branded videos, infographics, images, and other interactive content is a way to help them get noticed by their target audience and grow their businesses. 8 Types of Visual Content Trending Right Now We’ve covered why you should offer visual content service options to your clients. Now, let’s go into the different types that are the hottest right now: 1. Images As you might expect, images are a big part of visual content marketing. The good news is that they’re often the easiest and least expensive to create. Marketing images can range from basic photos to created designs with words on a background. The actual nature of the finished product will vary depending on the subject matter and niche, but the basic idea is that you need a visual to go along with any additional information you’re providing. Additionally, as a professional offering this as a service to your clients, you’ll want to ensure all images you provide meet the company’s branding guidelines. We’re talking colors, fonts, logos, and other related elements. 2. Videos Videos are another form of visual content you can create for your clients. Most small business owners will happily take out their smartphone and use the camera to shoot a few short videos for you to combine together into an edited digital video.