Post by mdjuwel0203 on Nov 11, 2024 3:30:22 GMT
Call to Action, referred to as CTA , is a call-to-action design. Usually used on web pages or blogs, buttons or call-to-action text are used to inform visitors of the next action we want them to take, such as guiding consumers to click to purchase, watch videos, subscribe to newsletters, download files or fill in the form Information, etc., all belong to the design scope of CTA. A common application method is that merchants provide white papers or teaching files for download. When visitors click to download, they are guided to a dedicated page to fill in the customer's personal information and complete the file download.
Make good use of email marketing.
After successfully obtaining consumers' personal information, sms promotional campaign email marketing is a key to converting consumers into potential customers. We can send a welcome letter after consumers leave their email. In addition to providing the information consumers need, the letter can also mention future activities or more discount information, and add a CTA button at the end of the letter. Guide consumers to the next stage of the marketing funnel.
Further reading: 4 call to action tests to help you increase your newsletter click-through rate
The conversion stage plays a key role in inbound marketing. After you have attracted visitors to your web page, you must find ways to convert these visitors into potential customers. This is quite worthwhile for marketers to invest in based on the consumer's purchase. Develop a marketing strategy to find out how to cultivate these visitors and successfully convert them into potential customers.
Stage 3: Close transaction
Inbound target: Potential customers (Leads) ➔ Customers (Customers)
marketing strategy: Promote potential customers to actually purchase and become your customers
This stage is the most important part of the marketing funnel, and it takes a lot of effort to turn potential customers into customers willing to place orders. First of all, we must remember that we must continue to provide high-quality content to potential consumers in order to keep them in the marketing funnel and complete the final purchase action. While proceeding with this stage, we must confirm the following three key points:
2020 What you must know about Inbound Marketing, what is the difference between it and traditional marketing?
Inbound Marketing Inbound marketing funnel, the third stage Close transaction, promote actual purchase action
Provide personalized content
to enter the transaction stage. There are many customers in the marketing funnel. We must understand the buyer journey of these customers and then provide the content they need.
For example: for customers who directly enter the purchasing stage from the first stage, the content provided can focus on establishing the brand image and product introduction, so that they can have a deeper understanding of the brand. For potential consumers who have previously subscribed to the newsletter or left their personal contact information, we can continue to provide them with the product information they want. Providing different content for objects at different stages of needs is more conducive to converting potential customers into customers who purchase goods. In the sales cycle to encourage potential customers to complete their purchases, not only through email marketing, but also through your product website or social media platform, ensure that the content you present meets the needs of individual potential customers. content to shorten the time it takes for potential customers to consider purchasing.
Extended reading: To save the sluggish conversion rate, have you tried Buyer Journey + automated marketing?
Improve the customer transaction process
By improving the customer transaction process and combining marketing activities to shorten the sales cycle and accelerate potential customers to complete purchases. The sales cycle refers to the time between consumers obtaining product information and deciding to purchase. Generally speaking, the shorter the time, the better. After we calculate the sales cycle, we need to create remarketing activities that can match the sales cycle to improve the customer's transaction process.
For example: It is calculated that it takes two months for a consumer to enter the stage of considering a purchase and decide to purchase. During these two months of consideration (sales cycle), marketers must plan for potential customers in the two months. Mid-month sales strategy to promote customers' purchasing motivation and speed up the transaction.
Extended reading: Is it difficult to break through the sales ceiling? Use remarketing to increase conversion rate (practical teaching)
Make good use of email marketing.
After successfully obtaining consumers' personal information, sms promotional campaign email marketing is a key to converting consumers into potential customers. We can send a welcome letter after consumers leave their email. In addition to providing the information consumers need, the letter can also mention future activities or more discount information, and add a CTA button at the end of the letter. Guide consumers to the next stage of the marketing funnel.
Further reading: 4 call to action tests to help you increase your newsletter click-through rate
The conversion stage plays a key role in inbound marketing. After you have attracted visitors to your web page, you must find ways to convert these visitors into potential customers. This is quite worthwhile for marketers to invest in based on the consumer's purchase. Develop a marketing strategy to find out how to cultivate these visitors and successfully convert them into potential customers.
Stage 3: Close transaction
Inbound target: Potential customers (Leads) ➔ Customers (Customers)
marketing strategy: Promote potential customers to actually purchase and become your customers
This stage is the most important part of the marketing funnel, and it takes a lot of effort to turn potential customers into customers willing to place orders. First of all, we must remember that we must continue to provide high-quality content to potential consumers in order to keep them in the marketing funnel and complete the final purchase action. While proceeding with this stage, we must confirm the following three key points:
2020 What you must know about Inbound Marketing, what is the difference between it and traditional marketing?
Inbound Marketing Inbound marketing funnel, the third stage Close transaction, promote actual purchase action
Provide personalized content
to enter the transaction stage. There are many customers in the marketing funnel. We must understand the buyer journey of these customers and then provide the content they need.
For example: for customers who directly enter the purchasing stage from the first stage, the content provided can focus on establishing the brand image and product introduction, so that they can have a deeper understanding of the brand. For potential consumers who have previously subscribed to the newsletter or left their personal contact information, we can continue to provide them with the product information they want. Providing different content for objects at different stages of needs is more conducive to converting potential customers into customers who purchase goods. In the sales cycle to encourage potential customers to complete their purchases, not only through email marketing, but also through your product website or social media platform, ensure that the content you present meets the needs of individual potential customers. content to shorten the time it takes for potential customers to consider purchasing.
Extended reading: To save the sluggish conversion rate, have you tried Buyer Journey + automated marketing?
Improve the customer transaction process
By improving the customer transaction process and combining marketing activities to shorten the sales cycle and accelerate potential customers to complete purchases. The sales cycle refers to the time between consumers obtaining product information and deciding to purchase. Generally speaking, the shorter the time, the better. After we calculate the sales cycle, we need to create remarketing activities that can match the sales cycle to improve the customer's transaction process.
For example: It is calculated that it takes two months for a consumer to enter the stage of considering a purchase and decide to purchase. During these two months of consideration (sales cycle), marketers must plan for potential customers in the two months. Mid-month sales strategy to promote customers' purchasing motivation and speed up the transaction.
Extended reading: Is it difficult to break through the sales ceiling? Use remarketing to increase conversion rate (practical teaching)